In July of 2019 the USPTO allowed MCTRON Technologies a composition of matter patent on PermaPel® polymer technology and includes its use in filled coatings and substrate treatments, said composition with fillers (talc, kaolin, CaCO3, etc.), substrates treated with the aforementioned and substrates treated so as to improve contact angle. A Notice of Allowance from the World IPO – The Hague was also allowed in – August 2019 for binder composition and uses thereof with 13 claims allowed. PermaPel® products are a family of polymers that provide a high degree of permanent water repellency and excellent adhesion to low energy surfaces. This issue of NewBites is dedicated to PermaPel® technology that is commercially available under the PermaPel® trade name. The PermaPel® patent involves a unique monomer system that can be incorporated into any acrylic backbone polymer. The technology is finding utility into a variety of applications across a number of markets including textile coatings, paper coatings, graphic arts, paints and adhesives.